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Thursday, December 14, 2006

Freebie and their importance in marketing techniques

How much worth of products do you think would you can be gifted? Or for that matter how much products have you ever got for free. In fact it might be less if you think from your household perspective but once you multiply the amount worth all the freebies that you have ever got and multiply it with the household population in your city [country later] then you would realize that the amount distributed by genuine companies are much more than you can comprehend.

Freepay is one such company that works toward customer acquisition through freebie distribution. They has given away thousands and thousands of free products, worth a total of more than $14 million dollars to date. The company started over 5 years ago and has quickly become a recognized leader in online pay-for-performance customer acquisition for well-known advertisers. Freebie distribution is an art. As much strategy goes into distributing freebies as in tradition form of marketing where popular formats of media are employed.

So this time if you want to Choose a free gift! you would understand what all it is trying to educate to you. It is very important that you understand the importance of accepting a freebie and responding to the survey questions behind them. Freebie can be another effort by the company to look at the reaction of a prospective future customer and improve.

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