Customised mobile TV advertisements

Ericsson is teaming up with Norwegian Broadcasting Corporation to provide new customised mobile TV advertisements for the users. At this moment they would be launched for trial and it would target users based on their gender, age, location and personal interests. Users would be able to access the 2 TV channels and 5 FM radio channels and they would be able to communicate with the host of the show that would be running 24 x 7. The software content would be accessible through a Java client that has to be downloaded on the mobile phone and which would enable accelerated channel switching. If the trials are successful then they can prove to be useful in lowering the costs of viewing the content for the users and revenues for the providers.


News source